Pickleball Canada has been a fantastic example of growth and community engagement in the sport. Since partnering with Trackie four years ago, their development has been nothing short of remarkable. In this article, we'll explore their journey, the systems they use, and the various features that have propelled their success.
From the early days of our partnership, Pickleball Canada has shown tremendous growth. Starting with a modest number of clubs and players, they have since expanded significantly. Their growth is a testament to the popularity of pickleball and their commitment to fostering a strong community. Notably, the organization's membership has skyrocketed—from just over 10,000 active yearly members at the start of our partnership to nearly 85,000 active yearly members just four years later. A key factor in managing this rapid growth has been their use of our system, which has helped streamline operations, simplify membership management, and ensure a seamless experience for players across the country.
In this client spotlight article, we will be highlighting some of the features Pickleball Canada has used to manage and maintain their growing membership.
1. Multi-level System
The Multi-level system is a key feature that enables Pickleball Canada, along with provincial/territorial sport organizations (PTSO) and individual clubs, to efficiently manage and access member data at their respective levels. At the national level, Pickleball Canada (NSO) has access to all member data across the country. PTSOs have access to members within their specific jurisdiction, while clubs can only access the members within their own organization. This hierarchical structure ensures that each level has the appropriate level of access and control.
The system also offers flexibility in pricing and membership management, allowing clubs, provinces/territories, and the national organization to set their own membership pricing and customize membership questions. One of its standout features is seamless payment integration: the system automatically splits payments between the NSO, PTSO, and clubs, allowing registrants to make a single payment, which is then appropriately divided among the three levels. This streamlined process simplifies operations and enhances the experience for both administrators and members.
In summary, Pickleball Canada operates on our four-level system:
- NSO (National Sport Organization): Access to all member data.
- PTSO (Provincial/Territorial Sport Organization): Access to all members within their jurisdiction.
- Clubs: Access to their own club members.
- Individuals & Families: Access to their own profile information.
Learn MoreFor more detailed information about how our multi-level system operates, please refer to this article.
2. Renewal Messages
Our system's renewal messaging feature streamlines the membership renewal process for organizations and clubs. It enables you to send personalized renewal emails to your members, each containing a unique, secure link. This link allows members to renew their membership effortlessly, without the need to re-enter their information each year. The process is quick and user-friendly, taking just a few minutes to complete, including making payments. Additionally, the renewal email text can be fully customized to highlight new benefits, updates, or announcements for the upcoming year. To further enhance member retention, renewal messages can be re-sent as often as needed, ensuring every member has ample opportunity to renew conveniently. This feature helps organizations boost retention rates by making the renewal process as seamless and efficient as possible.
Learn MoreFor more information, please visit our knowledge base here.
3. Webpage Builder
For many clubs, creating and maintaining a professional website can be a daunting task, both in terms of time and budget. Our platform offers a perfect solution by providing an easy-to-use webpage builder that allows clubs to create and personalize their own webpages effortlessly.
Each club can personalize their webpage to reflect their unique identity and community. They can add information about their club, upload photos, list upcoming events, and more. This level of customization ensures that every club can present itself in the best possible light.
The webpage builder is available free of charge within the Pickleball Canada platform, enabling clubs to avoid the high costs of developing a website from scratch. This is particularly beneficial for smaller clubs with limited budgets, allowing them to allocate their resources to other important areas.
Learn MoreFor more information about our webpage builder, visit the article A Guide to Our Webpage Builder.
4. Membership Management
Membership management is at the heart of the Pickleball Canada system, offering a comprehensive solution for Pickleball Canada, provinces/territories, and clubs to view and manage their membership listings efficiently. Our platform features an intuitive, user-friendly interface that simplifies the management process, making it accessible for all users. Advanced filtering options allow for quick and precise searches, while robust reporting tools provide valuable insights into membership data. Additionally, organizations can export their membership data at any time, ensuring full control and flexibility. This streamlined system is designed to save time, enhance accuracy, and support the growth and organization of Pickleball Canada and its affiliated groups.
All data displayed is fictitious and provided for example purposes only.
Learn MoreFor more information, please visit our knowledge base here.
5. Tournament/Event Management
The Tournament and Event Management feature empowers users to create custom event registration pages tailored to their specific needs. Whether organizing tournaments, clinics, courses, or exclusive "Club Only" play, this tool makes it easy to set up registration pages that collect participant information and payments seamlessly.
Our platform includes advanced features like setting registration limits to manage participant numbers and enabling a waitlist option. If membership with Pickleball Canada is required for insurance purposes, the system can enforce this requirement during registration. Participants who are not already Pickleball Canada members can conveniently sign up for both your event and their membership in one streamlined process.
In addition to registration tools, the system offers robust match creation and scheduling features. Organizers can set up tournament brackets such as Single Elimination, Double Elimination, and Round Robin formats directly through the platform. Matches can be scheduled efficiently, with tools to manage time slots and court assignments. To streamline event day operations, the platform also integrates a QR Code Check-In App, allowing participants to be checked in quickly and securely using their unique QR codes.
Learn More
6. Email Marketing & Communication
Our integrated emailing tool empowers Pickleball Canada, its provinces/territories, and clubs to manage their communications with ease and efficiency. Users can personalize their messages by changing the sender email, ensuring emails come from a trusted source. The platform supports attachments, making it simple to share important documents. Additionally, email statistics provide insights into engagement and open rates.
Best of all, the emailing feature is available free of charge, saving organizations significant costs. For instance, using a platform like Mailchimp would cost Pickleball Canada between $13,698.60 CAD (Standard plan) and $17,551.32 CAD (Premium plan) annually, based on Mailchimp's current rates for 75,001 to 100,000 contacts. With this powerful and cost-effective tool, organizations can effortlessly keep their members connected and up to date.
Learn MoreWatch a short video tutorial on how our emailing tool works here.
7. Membership Cards & Personal Dashboard
This feature allows every individual member of Pickleball Canada to manage their membership and view or edit the information we have on file for them. Members can log in to their dashboard to check their membership status, view the expiration date, and easily renew their membership or join additional clubs. Additionally, members can download their digital membership card directly from their dashboard, ensuring they always have proof of membership readily available.
Learn MoreFor more detailed information, please refer to our knowledge base here.
8. Membership Reporting
This feature provides invaluable insights into Pickleball Canada’s rapidly growing membership base, which has skyrocketed from around 10,000 members to nearly 85,000 annual members in just four years of working with us. This robust reporting tool allows Pickleball Canada, its provinces, and clubs to track and compare performance year over year. Users can generate detailed reports on various parameters, including retention rates, financial summaries, and other key statistics, helping them understand trends and make informed decisions. With these powerful analytics at their fingertips, organizations can measure growth, assess member engagement, and optimize their strategies for continued success.
Learn MoreFor more detailed information, please refer to our knowledge base here.
9. Places to Play
One of the standout features on the Pickleball Canada website is the "Places to Play" section. This user-friendly tool allows players to find pickleball courts and facilities in their province or territory with ease. By navigating to the "Places to Play" page, users can select their location from a dropdown list. This streamlined search function makes it simple to discover nearby places where they can enjoy a game of pickleball.
Learn MoreFor more details and to find a place to play near you, visit the "Places to Play" section on the Pickleball Canada website here.
10. White Labelled System
We allow organizations to have a fully branded platform tailored to their identity. This includes using their own custom domain name, ensuring a seamless and professional experience for their members, and allowing them to maintain complete control over their brand presentation while leveraging our powerful tools and functionality behind the scenes.
TestimonialsSee what they’re saying!
Elizabeth Werner
Communications & Project Coordinator Pickleball Canada"Pickleball Canada has been using Trackie for years, and it has been a reliable and powerful tool to meet the needs of our members. The software is easy to use, and their ongoing support has always been top-notch. We couldn’t be happier with our decision to stick with them!"
Rod Williams
Registrar Pickleball BC"As Provincial Registrar for Pickleball BC I have been involved in the implementation of the Trackie Platform for our sport from the beginning. The platform has been very flexible and meets the needs of our clubs whether they be large or small, representing over 20,000 active members. Trackie has been able to implement and support enhanced Club Management features as we determined what our needs are. The support process has been quick and complete when required. Using Trackie was one of the best decisions our organization could have made."
West Kelowna
Pickleball Club"While we have been using Trackie to collect membership fees for several years, we have just recently been using Trackie to organize our weekly play as well as our tournaments and clinics. The ability to easily collect and refund fees has been a huge benefit to our club. Also the email functionality within Trackie has allowed us to simplify our communications to the entire club or just to various targeted groups."
Funky Bounce
Pickleball Club"We have been using Trackie to collect our membership fees as well as to organize our daily round robin play. We have been able to create the ability to have free/included round robin play for our members while at the same time offering pay-as-you-go options for drop in players all through Trackie."
Randy Dove
President Pickleball Regina"We use the trackie platform as our primary communication platform for our pickleball club. It provides an intuitive and flexible solution for hosting information for both new and existing members. As a volunteer-led organization the simplicity of use is appreciated as we have individuals from a variety of backgrounds working together provide the best experiences for our members."
If you're looking for more Trackie tips and tricks, don't forget to explore our other Helpful Articles or take a deep dive into our Knowledge Base. Whether you're a seasoned event organizer or just getting started, there's always something new to discover and implement in your sporting endeavors. Stay tuned for the next edition, where we'll shine the spotlight on another client and unveil the strategies that make their events stand out.
If you have any questions, please feel free to contact us at support@trackie.com.
